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    CPI races to print Man Booker winning title for Granta


    Within minutes of tonight’s announcement that Eleanor Catton’s The Luminaries has won the Man Booker prize, CPI UK has launched an operation to reprint the winning title within 72 hours.


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    Turning around copies of this year’s Man Booker winner and delivering them to the distribution centre this Friday will be a particular challenge; Catton’s Victorian mystery, set in New Zealand’s gold fields, spans 848 pages – by far the highest extent on the shortlist. Four of the six titles shortlisted for this year’s prize are printed by CPI.


    A five figure quantity of the royal hardback, with printed endpapers, will be printed through the night, along with a significant quantity of the trade paperback edition. The cover/jacket design for both formats features gold foil and matt lamination and has been revised to include a ‘winner’ shoutline.


    This is the first time that publisher Granta have achieved success with the Man Booker, recognised as the UK’s leading prize for fiction writing. New Zealander Catton, 28, was the youngest author on the shortlist, and is now the youngest winner of the £50,000 prize, given at a ceremony in London’s Guildhall by the Duchess of Cornwall.


    Winning the Man Booker has a considerable impact on sales, with CPI prepared for a number of large, fast-turnaround reprints over the coming weeks to meet the expected high demand.


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